Despite the success of this year’s show, some critics will be clamouring to get their claws out and cheering that the verbatim of the formula is now dead and buried forever. For publicity agents, the end of Celebrity Big Brother means one less opportunity for their TV hungry clients. As any PR consultant knows, a celebrity client who’s regularly on the box is of great value and opens up a wonderful can of high paying fee opportunities. I wonder how many more celebrity programmes will be swallowed up by cost-cuts and public fall-out with reality TV?

It’s not cheap to make a show like Celebrity Big Brother and with belts tightening, who else could be next for the chop? If we’re to believe what’s been written in the press recently, GMTV is on the verge of a major re-haul. Kate Garraway, Penny Smith and even Andrew Castle must be feeling the noose growing tighter round their necks as speculation mounts. Although GMTV is still clearly popular with viewers, advertising revenue has fallen and budgets are being cut.

Celebrity PR needs reality TV shows to keep their clients topical and earning fees, especially if like Alex Reid, their talents are limited. As digital PR increases, PR agencies are being forced to move with the times and digital TV will soon be the platform that agencies are budding to gain exposure for their clients from.

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