The Digital Music Awards 2011 took place in London on 29th September. Hundreds of celebs turned up for the annual awards ceremony where the winners in each category were announced. The full list of winners can be found at the end of this article.
Olly Murs took the Best Male Artist title and Jessie J won Best Female Artist with JLS being crowned Best Group.
Many of the celebs who attended the event chose black or white for their outfit colour choice with Nicola Roberts and Florence Brudenell-Bruce looking particularly stunning. Jessie J took home three awards for Best Female Artists, Best Newcome and Best Song but was unable to attend the event as she was filming with James Morrison.
The glass trophies for the event were modern and stylish and thanks to glass engraving the awards featured text showing the event title and the winners category.
Best Male Artist: Olly Murs
Best Female Artist: Jessie J
Best Group: JLS
Best International Artist or Group: Bruno Mars
Best Independent Artist or Group: Adele
Best Newcomer: Jessie J
Best Song: Jessie J ft BOB – Price Tag
Best Video: JLS with Tinie Tempah – Eyes Wide Shut
Best Place To Discover Music: Radio 1 online
Best Place To Hear Music: YouTube
Best Place To Buy Music: iTunes
Best Music App: Orange Glastonbury 2011 app
Best Event: Coca-Cola Music – 24 Hour Session with Maroon 5
Best Artist Promotion: Kaiser Chiefs – The Future is Medievil album launch
Best Radio Show or Podcast: The Adam & Joe Show
Breakthrough Artist of the Year: Ed Sheeran
Artist of the Year: The Streets
Best Innovation or Gadget: SoundCloud
People’s Choice Award for Best Official Site for an Artist: coldplay.com
People’s Choice Award for Best Fan Site for an Artist: coldplaying.com
The awards were particularly dazzling this year but still simple yet stylish. It’ll be interesting to see if next year the award changes shape such as a paperweight or a mirage of glass paperweights – or a microphone may be more fitting!
