Celebrity Big Brother Axe to Grind Down More Reality TV?
Celebrity Big Brother is over but at least the last series ended on a high (C4 execs to breathe a sigh of relief!). To our surprise, the final series of CBB has been a brilliant success thanks to its powerhouse of contestants. Among them was Vinnie Jones, Ivana Trump, Stephanie Beecham and Stephen Baldwin and unlike other years, racism and arguments have been non-existent (Channel 4 chiefs to breathe another sigh of relief!).
Despite the success of this year’s show, some critics will be clamouring to get their claws out and cheering that the verbatim of the formula is now dead and buried forever. For publicity agents, the end of Celebrity Big Brother means one less opportunity for their TV hungry clients. As any PR consultant knows, a celebrity client who’s regularly on the box is of great value and opens up a wonderful can of high paying fee opportunities. I wonder how many more celebrity programmes will be swallowed up by cost-cuts and public fall-out with reality TV?
It’s not cheap to make a show like Celebrity Big Brother and with belts tightening, who else could be next for the chop? If we’re to believe what’s been written in the press recently, GMTV is on the verge of a major re-haul. Kate Garraway, Penny Smith and even Andrew Castle must be feeling the noose growing tighter round their necks as speculation mounts. Although GMTV is still clearly popular with viewers, advertising revenue has fallen and budgets are being cut.
Celebrity PR needs reality TV shows to keep their clients topical and earning fees, especially if like Alex Reid, their talents are limited. As digital PR increases, PR agencies are being forced to move with the times and digital TV will soon be the platform that agencies are budding to gain exposure for their clients from.
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Tags: Celebrity Big Brother, Celebrity PR, PR consultant, reality TV shows, TV hungry clients
This entry was posted on Tuesday, March 2nd, 2010 at 12:39 pm and is filed under Latest Celebrity News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
